Transform your next product launch into a bespoke experience with our turnkey service, covering nine areas of business expertise. From marquee hire to complete setup, including logistics, Atawa manages every step to ensure flawless execution, right down to the smallest detail.
Transform your ideas into unique spaces thanks to the rental of tents, marquees and original structures.
Enhance your space with modern decor, furniture, tableware and sanitary facilities.
Guarantee a memorable event with our audiovisual solutions, lighting and energy equipment.
Featured products for organizing your product launch
A Turnkey and Tailored Offer
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Our advice for organizing your product launch
Let's build your Ideal Event
1. Event Planning
Organising a product launch requires meticulous planning. While it’s impossible to predict every eventuality, a well-structured program that anticipates every detail will help manage any unforeseen circumstances. Key steps include securing the venue, planning the assembly of structures, flooring, and technical setups. It's also essential to complete any administrative tasks, such as obtaining necessary permits. Creating a retro-plan from the outset will give you a clear roadmap for the entire project.
2. Choosing the Venue
The venue's size and accessibility are critical factors. Ensure it can comfortably accommodate your guests and that they can move around with ease. The venue’s attractiveness is equally important to spark curiosity and engagement. The venue must align with the company's values and the image you wish to project. Atawa can assist with both optimising existing spaces and creating tailored structures (such as the rental of tents and marquees) to provide additional, functional spaces.
3. Appropriate Lighting
Lighting plays a pivotal role in a product launch. It sets the tone, highlights the speakers, enhances the décor, and creates the desired ambiance. The lighting scheme must be in harmony with the event’s theme and colour palette. Effective coordination with service providers ensures that the lighting needs of all areas are met, including specific spaces like the catering area that may require additional lighting. Furthermore, lighting should ensure the safety and comfort of your guests by illuminating signage, parking areas, restrooms, and entrances.
4. Scripting Key Moments
Key moments during the product launch, such as speeches, product reveals, and other milestones, require detailed scripting and careful preparation. These moments should be flawless to maintain the attention and excitement of your audience. Working with a single point of contact helps ensure smooth coordination throughout. Atawa’s expertise, including the use of lighting effects and innovative technologies such as video mapping, guarantees a memorable experience for your guests. We provide a complete turnkey service for your product launch, handling everything from audiovisual needs to event execution.
Nos garanties
Turnkey Service
Advice, installation, logistics, and on-site coordination— we handle every detail to ensure your event is flawless.
Quality and expertise
9 professional expertises allow us to manage all the technical aspects of your gala evening, with equipment selected and installed by certified professionals for a quality result.
Simplified management
Easily access your quote, the product catalog and your schedule via an online customer area for clear and efficient monitoring of your event.
Customized product launch
An expert advisor accompanies you at each stage to design a solution adapted to your needs, your image and the specificities of the reception venue.
Plurality of the offer
A wide range of modular structures, from classic tents to unique designs, with thousands of furniture options to personalize your event.
Local network
Thanks to our network of partners across France, qualified local teams are at your side to ensure the success of your event.
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Discover the Atawa Guide
The Atawa Guide is the new essential tool for organizing your events: from launching your project to bringing it to life, no detail has been overlooked to ensure your event's success.